28Feb We Are Apple (Leading The Way)
This was a corporate song that was used during the Macintosh rollout in January, 1984. I heard it live, in Manhattan, before Steve Jobs took the stage to introduce the Macintosh and the new line of Lisa computer systems.
The copy that’s been out on the Internet was pretty ratty looking, with dropouts in the video and the audio. I digitized and restored this version from a first generation VHS tape in my personal library. I also extracted the audio and enhanced it in my home studio to give it some more punch and reduce the noise.
So, if you are into technology, Apple corporate history, or computing, you will enjoy this. if you’re not, and you just like the videos of me and my family and my bad jokes — don’t watch it, because the song is really cheesy and is a blatant rip off of Irene Cara’s “Flashdance” song.
Trivia: when I saw this ‘live’ at the Mac introduction, we, as Apple Dealers, all LAUGHED OUR ASSES OFF at time marker 02:47 - when the guy carried a 60 pound LISA computer under his arm like it was a laptop!
Trivia: Some fellow Apple Dealers, who were watching the Macintosh introduction, got out of their seats to call their stock brokers from the pay phones to issue a ‘buy’ order! Smart. I wish I did the same. I was too involved in figuring out how I could afford to buy both a Mac and a Lisa.
Trivia: I didn’t know how to tie my necktie. I used to keep them pre-notted. When I was in the bathroom, all suited up, I yanked the necktie and the knot came loose! HOLY CRAP! Good thing a co-worker also had to use the facilities, and help me fix my tie. How embarrasing. I quickly learned to tie a Windsor knot a week later.
Alfred
Tags: corporate
March 1st, 2009 at 5:17 pm
Oh gawd that was painful to the eyes and ears. Would’ve been better if that sledgehammer chick from the 1984 commercial did a Flashdance :-).
March 2nd, 2009 at 1:36 pm
So many photo clips of the Macintosh, IIe and even the failed apple III and old II+ but no clips of the Lisa 2.
March 2nd, 2009 at 10:09 pm
This video is so chessy but so awesome!
Great job on the restoration, well done!
March 6th, 2009 at 7:25 am
who are you? you fucking hacker, i never said that! who is in my account???
March 8th, 2009 at 3:32 am
That was almost embarrassing to watch, haha
March 9th, 2009 at 5:42 am
This is creepy.
March 11th, 2009 at 11:17 am
?
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?
?
March 16th, 2009 at 9:33 am
at 2:19 it looks like the two monitors that are turned on from first row far left and second row far left are AppleColor RGB Monitor 100’s. Not many of them made.
March 17th, 2009 at 12:08 pm
not a commercial its a corporate video
March 18th, 2009 at 7:52 am
Great job on the restoration. This song will get the fanboys screaming. But it’s useful to embarrass apple fanboys with
March 20th, 2009 at 4:34 am
AHAHHAHAHA thanks for cleaning this up. Awesome restoration!
March 20th, 2009 at 4:54 am
By the way, what’s this strange mouse thing about?
I don’t believe that anyone will ever use anything else than a keyboard on a computer.
Mouse tztz… stupid idea.
March 22nd, 2009 at 4:40 am
wow, 80’s, baby!
Really great!
March 22nd, 2009 at 2:40 pm
i need someone to likc my pussy Q
March 22nd, 2009 at 3:42 pm
wonderfull…
apple 4 life!!!!!!!!!!
LEADING THE WAY! it’s so true!!!
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March 24th, 2009 at 7:40 pm
They 80s was a great time to live in, especially when everything moved at two frames per second. Not really being sarcastic, I think the “animation” (or lack of) made this a lot cooler than it should’ve ever been!
March 27th, 2009 at 3:13 am
I love this song. Is the song available on iTunes?
March 29th, 2009 at 5:15 pm
This song is so catchy, i would use it as a ringtone, but I dont want to stand out moreso as an apple geek
March 31st, 2009 at 7:51 pm
Apple leads the way.
Microsoft? Dead last .
April 4th, 2009 at 5:54 am
wtf??? wow, a LISA being carried like a laptop!! lol
April 5th, 2009 at 4:52 am
This is refering to nickdotvr’s comment
April 7th, 2009 at 8:34 pm
Theres also a Bell Telephone van further in the back ground
April 10th, 2009 at 10:00 pm
Well Al mostly uses macs, soo i guess a mac?!
April 12th, 2009 at 1:29 am
The question remains: Was this digitized using a Mac or a PC??? hmmmm….. ;^)